Our Concept
Hey F*ckers,
We at GU, design clothing based on experiences of our friendships and daring aesthetics. We want to inspire everyone to write their own stories and follow their dreams. With our designs we want people to disobey their own limits, colour outside the lines and
GO UNKNOWN
A story behind every design
At GU every single design is based on experienced stories or morals of GU. Within every design the feelings and messages of these stories/morals are represented. This makes GU a fashion brand that connects friendships, feelings and fashion.
The aim
Our aim is to let people discover their own personality and what they truly want in life by going through the unknown. Do not hold yourself back and do what has not been done before.
